• ABOUT US
  • ABOUT US
  • ABOUT US
  • ABOUT US

Our Story

Powered by Purpose. Rooted in Love. Backed by Quality.

The Ratchet Hair Collection was born out of frustration, love, and real-life beauty struggles.

We’re a wife-and-wife duo — and yes, we’re different, but we balance each other perfectly. I (Vermyttya) was the one out here spending hundreds on hair bundles that barely lasted a week. I kept getting fooled by beauty supply stores selling so-called “100g bundles” that were actually cut in half, stiff, or shedding by day three. I was tired of the lies, the damage to my natural hair, and the edge control that was more like edge remover. So I said, I’m starting my own brand — one that’s legit, high-quality, and made for us, by us.

Now my wife Cali? She wasn’t caught up in bundles like me — nah. Cali’s side of the struggle was a whole other situation. She identifies pretty much as a boy — so instead of hair extensions, she was getting hustled for $25 do-rags, wave grease that didn’t wave, and $10 combs that broke on the second use. We laugh about it now, but real talk — overpriced “essentials” had both of us feeling played. That’s when we said: let’s flip the game.

We built The Ratchet Hair Collection to represent quality, culture, and confidence — with a name that’s deeper than it seems.
RATCHET = Realizing Actions To Change Hate Every Time.
We’re on a mission to promote love and beauty in all forms — with hip-hop energy, a little attitude, and a lot of pride.

Our raw and virgin hair is sourced with care. Our wigs are bold, colorful, and certified Ratchet. Our edge control holds without flakes or breakage, and our melt spray actually protects your hairline. Every product we sell is tested and worn by us — not just sampled once, but part of our daily lives.

We don’t sell what we don’t use. Period.

Together, we critique products, brainstorm ideas, and bring real quality to the beauty game. Cali may not wear bundles, but her input on products, packaging, and style keeps this brand fresh and unfiltered.

So whether you’re rocking 30-inch bundles or fresh waves under a silk durag — The Ratchet Hair Collection is for you.

 Why Shop With Us?

At The Ratchet Collection, we understand that every shopper is unique — with different styles, needs, and vibes. That’s why we go beyond just selling products. We offer a personalized shopping experience, helping you find the perfect pieces that fit your look, your lifestyle, and your energy.

Whether you’re prepping for a night out, a photoshoot, or just want to feel like your baddest self — we’re here to make it easy, enjoyable, and stress-free.

We’re proud to be your one-stop beauty destination, offering everything from bold wigs and silky bundles to mink lashes, vegan glosses, and edge tools that actually work. No more running around to different stores — you can get it all right here with us.

We're also deeply committed to ethical and sustainable practices. Many of The Ratchet Collection’s products prioritize eco-friendly materials and ethical production processes, so you can feel just as good about what you’re putting on your head and face as you do wearing it.

We believe that beauty should be empowering, inclusive, and conscious — because real beauty doesn’t come at the cost of the planet or people.

Welcome to the movement.Welcome to Ratchet Beauty — where real ones shop.